A Few Reasons Why Nike Should Continue Getting Better Sep 4 2014, 04:55 | by Keenen Man About: NKE Summary Nikes focus on launching products with new technology should help it gain more customers. Nike is adopting various strategies to engage with customers and increase its brand presence, which have allowed it to gain share from Adidas. Nikes strong cash pile will enable it to continue investing in the business and deliver more innovations. Nikes earnings are expected to grow at a superior pace in the next five years as compared to the last five. Sports apparel retailer Nikes (NYSE:NKE) performance has been patchy in 2014. The stock has remained flat so far, but the good thing is that it has gained some momentum of late. Nikes shares have appreciated close to 8% in the last five months, and given the new product introductions and strategic moves that the company is adopting, Nike can continue getting better. Focusing on new products and innovation Nike is focused on launching new consumer experiences, expand its digital ecosystem, and develop engaging concepts in retail to drive the performance of its brands. The company sees strong potential across its five brands, and since it is present across six geographies and eight categories, it enjoys the benefit of diversification. To deliver cutting-edge products to its customers, Nike is focused on accelerating its level of innovation in products, services, supply chain, and the online business. It has recently launched a slew of products that will allow it to sustain its growth in the long run.
Posted on: Fri, 19 Sep 2014 19:59:25 +0000