A Marketing ROI (MROI) initiative is essential to managing the strategic course of a company and refining tactical decisions. Then how come a majority of MROI initiatives fail to deliver actionable data to management? The answer lies in technology, techniques and culture. Follow our blog series on Marketing ROI in the Age of Authenticity and learn how to succeed with your MROI initiative. businessperformanceusa.org/marketing-roi-in-the-age-of-authenticity-part-i/#more-665
Posted on: Sat, 26 Oct 2013 01:21:03 +0000