A New Addition to the C-Suite: Chief Programmatic Officer: - TopicsExpress

A New Addition to the C-Suite: Chief Programmatic Officer: There’s a new C-level job on the horizon — the chief programmatic officer. Here are three key skills the CPO will need to influence the board room. The New York Times, AOL, Meredith and The Washington Post – what do each of these media companies have in common? Within the past year, all have hired top executives as(...) The post A New Addition to the C-Suite: Chief Programmatic Officer appeared first on InsideDigital.org. #DigitalSignageAdvertising #DigitalSignageMarketAnalysis

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