A big statement came downstream from the FTC in June. Takeaway? "...consumers should be able to easily distinguish a natural search result from advertising... " FTC says if it acts like search it is expected to apply by these rules, puts the smackdown on Siri (voice interfaces now require audio disclosure of advertising), and advertising on search engines become more visible using both labeling and background colors.
Posted on: Thu, 08 Aug 2013 16:39:22 +0000
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