A brilliant case study on alternate negotiation paradigms, on - TopicsExpress

A brilliant case study on alternate negotiation paradigms, on planning campaigns for social change, the importance of understanding the larger picture, identifying the key drivers and motives of players in a situation and crafting appeals and propositions that are relevant and compelling. It is about managing reality and perceptions. Most C.S.R and cause related advertising campaigns tend to merely describe the water to a drowning man, rarely offering any practical solutions or bringing in effective change. This one is a healthy break from that pattern.reason/archives/2014/01/28/free-market-labor-wins-wage-boost-victor

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