A change to FB...Business owners should READ this... Facebook just changed things up again, but this time its REALLY GOOD NEWS for Page owners. Yesterday, Facebook announced a slight tweak to the News Feed algorithm. Starting today you will begin to see more text-only posts from friends in your News Feed. You will also see LESS text-only posts from Pages in your News Feed (because Facebook noticed text-only posts from Pages were not getting much engagement). WHY IS THIS A GOOD THING? Heres the good news. Facebook also announced that they will start to push MORE link-share posts from Pages out into the News Feed of our fans. Whats a link-share post? Oh, I was hoping youd ask! Most of us embed our links directly into our status updates, but thats no longer effective. I suggest you NO LONGER do this: Instead, create a LINK-SHARE post that looks like this: Notice how there is an image in the post as well as the title and description text below the image? Thats a link-share post. HOW TO CREATE A LINK-SHARE POST When you add a link to a status update, the image with the title and description should automatically get pulled into the post, thus creating a link-share post. You can then delete the link in the status update box because the image and the description are now clickable. Simple as that! Heres what Facebook had to say about this recent change: The best way to share a link after this update will be to use a link-share. Weve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds. This is good news for Page owners because images take up more room in the News Feed and therefore are more eye-catching and interesting than a boring text post. So I see only good things coming from this new change. ONE MORE TIP! You can continue to also create status updates where you actually upload the image yourself. When you do that, I suggest you upload an image that is 1200 x 1200 pixels (thats big, I know!) and Facebook will resize it for you so that your post will show up correctly (nothing will get cut off) on your timeline, in the desktop News Feed and on mobile News Feeds as well. I KNOW IT CAN BE FRUSTRATING As a marketer, I am sure you know that Facebook is extremely valuable to your business. However, I know its frustrating when you hear that organic reach has declined and each time you post on your Page, only a fraction of your fans see your post in their News Feed. (It makes me mad too!)
Posted on: Wed, 22 Jan 2014 10:46:53 +0000
Trending Topics
Recently Viewed Topics
© 2015