A comparative study on the DTH service providers in South Tamil Nadu is conducted among both the customers & non-customers in order to understand the reach of DTH among the consumers, their preference, their perception & also their extent of satisfaction. This would help the DTH service providers as a part of their market research.By the end of this study, it is understood that the reach of DTH is more among the general public. The DTH services are ranked below on the basis of their customer base: 1.Videocon D2H 2.Airtel Digital Tv 3. TATA Sky 4.Sun Direct 5. Dish Tv 6.Big tv Reliance 7. DD Direct It has been observed that DD Direct has only a negligible Number of customers & it is not competitive enough. Dish TV, TATA Sky, Airtel Digital TV, Big TV & Videocon D2H offer a better service than Sun Direct although they have less Number of customers than the later. Based on the findings, suggestions have been provided.
Posted on: Mon, 30 Sep 2013 07:04:24 +0000
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