A critique of various seed packet designs from idsgn design blog: Above (top left) is a 1940s stock seed package that was sold preprinted with images and identifying information for the contents, then imprinted with the local retailer’s name at bottom. The single dramatic sweet pea flower is rendered as lovingly as a portrait; the hint of tendrils and greenery conjures up romantic visions of a bouquet bursting with curling shoots. In contrast, both the Aimers package and the Burpee heirloom seeds use tightly-cropped photos of blooms that omit the wisps of the vines, as much a part of the beauty of sweet peas as the blossoms themselves. In the process, any hope for romantic associations becomes squashed: the mass of flowers lacks mystery or any hint of back story. The Botanical Interests artwork brings some of the flowers’ visual exuberance back, demonstrating that the narrative and evocative qualities of illustration can prove far more eloquent than the literalness of a photograph. idsgn.org/posts/nice-tomatoes-sweet-pea/
Posted on: Sun, 15 Jun 2014 16:00:01 +0000
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