A family member’s Facebook post thanking the restaurant for their care in the matter garnered attention from national media and thousands of Chili’s fans. Since then, the server and young girl’s friendship has continued and inspired the brand’s recent efforts to support the autism community. On Monday, April 7 as part of National Autism Awareness Month, participating Chillis restaurants nationwide will host a Give Back Event, donating 10 percent of qualifying guest checks to the National Autism Association (NAA). “The ‘Broken Cheeseburger’ story shines a light on the caring spirit and actions of Chili’s team members. These moments happen in our restaurants every day, at every table, at every Chili’s across the country,” said Krista Gibson, chief marketing officer for Chili’s Grill & Bar. “We are proud to support the National Autism Association while celebrating one of the brand’s favorite stories of hospitality during nationally recognized Autism Awareness Month.” To contribute to NAA, guests simply need to mention the Give Back Event to their server when dining at any of the 1,249 participating Chili’s restaurants for lunch or dinner Monday, April 7. NAA is a nonprofit organization providing research funding, advocacy, support and education for the autism community with the goal of helping all affected by the neurodevelopmental disorder reach their full potential.
Posted on: Thu, 03 Apr 2014 21:39:48 +0000
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