A filter bubble is a result of a personalized search in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behavior and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Google Personalized Search results and Facebooks personalized news stream.
Posted on: Mon, 13 Oct 2014 06:02:53 +0000
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