A good update from Education for Nature Vietnam (ENV), who have teamed up with Mercedes-Benz and BMW to raise awareness of the damaging effects of rhino horn consumption. Currently in Vietnam the consumption of rhino horn is seen as a demonstration of wealth and social standing. So it is important that luxury car brands are working with ENV to reach out to these wealthy audiences to remove the association between wealth and rhino horn consumption. Save the Rhino is helping fund a range of ENVs activities to reduce the demand for rhino horn in Vietnam.
Posted on: Tue, 22 Apr 2014 14:49:55 +0000
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