A great essay by Spotify CEO Daniel Elk. Im a huge fan of music subscription services, despite the low quality audio. The convenience and access and community it builds is extremely valuable. Its a steal at $5-$10 a month. Id pay $30/month to a service that was innovating with new features, and certainly for one who streamed high quality audio. But most people, for some reason, will not even pay $5 - for practically every song that they will ever need to listen to. Perhaps because they can get what they need for free on YouTube and other free services. Some numbers from the article. The $6M Taylor Swift number is rather surprising. $0: The amount a terrestrial radio station pays for the rights to play a single song to hundreds of thousands of people per day $40 per year: The amount an average music fan pays for music $120 per year: The amount a premium Spotify subscriber pays $6M per year: The amount Taylor Swifts label will miss out on once she removes her music from Spotify $2B: The total amount Spotify has paid to the music industry.
Posted on: Wed, 12 Nov 2014 20:03:00 +0000
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