. A keyboard is this kind of device— (A) black (B) input (C) output (D) word Processing (E) None of these Ans : (B) 2. IT stands for— (A) information Technology (B) integrated Technology (C) intelligent Technology (D) interesting Technology (E) None of these Ans : (A) 3. Which of the following refers to the fastest, biggest and most expensive computers ? (A) Personal Computers (B) Supercomputers (C) Laptops (D) Notebooks (E) None of these Ans : (B) 4. A collection of related information sorted and dealt with as a unit is a— (A) disk (B) data (C) file (D) floppy (E) None of these Ans : (C) 5. The process of a computer receiving information from a server on the Internet is known as— (A) pulling (B) pushing (C) downloading (D) transferring (E) None of these Ans : (C) 6. Which part of the computer helps to store information ? (A) Disk drive (B) Keyboard (C) Monitor (D) Printer (E) None of these Ans : (A) 7. ………………is the process of carrying out commands. (A) Fetching (B) Storing (C) Executing (D) Decoding (E) None of these Ans : (C) 8. The role of a………generally is to determine a buyer’s needs and match it to the correct hardware and software. (A) computer Scientist (B) computer sales representative (C) computer consultant (D) corporate trainer (E) None of these Ans : (B) 9. Which of the following groups consist of only output devices ? (A) Scanner, Printer, Monitor (B) Keyboard, Printer, Monitor (C) Mouse, Printer, Monitor (D) Plotter, Printer, Monitor (E) None of these Ans : (D) 10. The rectangular area of the screen that displays a program, data, and/or information is a— (A) title bar (B) button (C) dialog box (D) window (E) None of these Ans : (D) 11. A(n)………contains commands that can be selected. (A) pointer (B) menu (C) icon (D) button (E) None of these Ans : (B) 12. An error is also known as— (A) bug (B) debug (C) cursor (D) icon (E) None of these Ans : (A) 13. Arithmetic Operations— (A) involve matching one data item to another to determine if the first item is greater than, equal to, or less than the other item (B) sort data items according to standard, predefined criteria in ascending order or descending order (C) use conditions with operators such as AND, OR and NOT (D) include addition, subtraction, multiplication and division (E) None of these Ans : (D) 14. Sending an e-mail is similar to— (A) picturing an event (B) narrating a story (C) writing a letter (D) creating a drawing (E) None of these Ans : (C) 15. Promotion in Marketing means— (A) passing an examination (B) elevation from one grade to another (C) selling the products through various means (D) selling the product in specific areas (E) None of these Ans : (C) 16. Microsoft Word is an example of— (A) an operating system (B) a processing device (C) application software (D) an input device (E) None of these Ans : (B) 17. Sources of Sales Leads are— (A) Data Mining (B) Market Research (C) Media Outlets (D) Promotional Programs (E) All of these Ans : (E) 18. Any data or instruction entered into the memory of a computer is considered as— (A) storage (B) output (C) input (D) information (E) None of these Ans : (A) 19. Which part of the computer displays the work done ? (A) RAM (B) printer (C) monitor (D) ROM (E) None of these Ans : (C) 20. One of the methods for Market Monitoring is— (A) to watch TV serials (B) to discuss with other sales persons (C) to monitor media outlets (D) All of these (E) None of these Ans : (C) 21. Market Expansion means— (A) hiring more staff (B) firing more staff (C) buying more products (D) buying more companies (E) None of these Ans : (E) 22. A series of instructions that tells a computer what to do and how to do it is called a— (A) program (B) command (C) user response (D) processor (E) None of these Ans : (A) 23. Effective marketing helps in— (A) developing new products (B) creating a competitive environment (C) building demand for products (D) All of these (E) None of these Ans : (D) 24. Which is the part of a computer that one can touch and feel ? (A) Hardware (B) Software (C) Programs (D) Output (E) None of these Ans : (A) 25. A Call in Marketing means— (A) to phone the customers (B) to visit the customers (C) to visit the marketing site (D) to call on prospective customers (E) None of these Ans : (D) 26. Delivery Channel means— (A) maternity wards (B) handing over the products to the buyers (C) places where products are made available to the buyers (D) All of these (E) None of these Ans : (C) 27. Processing involves— (A) inputting data into a computer system (B) transforming input into output (C) displaying output in a useful manner (D) providing relevant answers (E) None of these Ans : (B) 28. One of the following is a target group for the marketing of Internet Banking. (A) All the customers (B) All the educated customers (C) All the computer educated customers (D) Only creditors (E) All of these Ans : (C) 29. Innovation mean— (A) Product Designing (B) New ideas (C) Impulse (D) Both (A) and (B) (E) None of these Ans : (D) 30. One of the following is a target group for the marketing of educational loan. (A) All the customers (B) Students (C) Only poor students (D) Students having promising educational track record (E) All of these Ans : (B) 31. Service after sale is not the function of— (A) Marketing staff (B) Seller (C) Director of the company (D) Employees of the company (E) All of the above are wrong Ans : (A) 32. If done through………the rural marketing would be more effective. (A) fairs (B) village fairs (C) door to door campaign (D) All of these (E) None of these Ans : (B) 33. Market Survey means— (A) Market Research (B) Market Planning (C) Marketing Strategies (D) Market Monitering (E) All of these Ans : (A) 34. ………can be done through digital Banking ? (A) Mobile phone (B) Internet (C) Telephone (D) All of these (E) None of these Ans : (A) 35. A good seller should have the following quality/qualities ? (A) Devotion to the work (B) Submissive (C) Sympathy (D) All of these (E) None of these Ans : (D) 36. The rural marketing is not required because— (A) rural people do not understand marketing (B) its not practical from the cost point of view (C) it is sheer wastage of time (D) All are wrong (E) All are correct Ans : (D) 37. Planned-cost service means— (A) Costly products (B) Extra profit on the same cost (C) Extra work by seller (D) All of these (E) None of these Ans : (B) 38. Internet marketing means— (A) Self-marketing (B) Core Groups monitering (C) Employees marketing (D) All of these (E) None of these Ans : (E) 39. The aim of successful marketing is— (A) to increase the sale (B) to increase the profit (C) to increase the output of sellers (D) All of these (E) None of these Ans : (D) 40. The networking becomes……through networking. (A) very difficult (B) dull (C) easy (D) has no role in marketing (E) None of these Ans : (C) [ Read More... ] 11 comments Labels: Bank Clerk Exams, Computer Awareness, Marketing Aptitude, Solved Papers 2009 Quick Revision Notes on Marketing Aptitude Questions on Marketing Aptitude have recently been introduced in most Bank Recruitment exams. To help you prepare better for the Bank exams. 1. CTR (Click Through Rate) is related to Advertising metrics. 2. A non-traditional, low-cost, flexible and highly effective marketing is termed as Gorilla marketing. 3. The concept of Gorilla marketing was provided by J.C. Levinson. 4. Deciding initiatives in a short-term, for a longer term orientation is called Strategic marketing. 5. The method of sending promotional items to clients is called Drip marketing. 6. Marketing via e-mail falls under the category of direct marketing. 7. The sale of solution to a problem and not features of an item is called solution positioning. 8. That which can be offered to satisfy a need of the customer is called product. 9. The strategy which is more useful to banks due to provision of services (and not physical products) is selling. 10. A comparison of the business processes with competitors and improving prevailing ones is called bench marketing. 11. An exposure to various other unutilised services of the bank to a customer is called cross selling. 12. During pricing, the factors customers demand, cost function and the competitors prices are collectively known as 3Cs. 13. Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. 14. Creating a buzz in the industry is an example of Viral marketing. 15. A classification of goods/services according to sales volume, ensuring that there is easy access to the more frequently sold goods is called ABC Inventory. 16. The idea that an increase in the demand for consumer goods will cause an increase in the capital goods required for them is known as accelerator principle. 17. A buyer whose latest purchase lies within the last 1-year period is called active buyer. 18. A marketing research undertaken for a particular one-time need is called ad hoc research. 19. When the tax or duty is imposed according to the money value of the goods, it is known as ad valorem tax. 20. A likely interested customer of the bank is termed as a prospect. 21. In marketing, calling on the prospective customers is known as a call. 22. When an organisation head inspires its employees to perform better, it is called motivation. 23. In sellers market marketing is not required to be undertaken. 24. Availing marketing services from ad hoc suppliers, rather than a centralised source is called a la carte. An example of the practice of a la carte is advertising company. 25. Marketing study that monitors the changes in the consumer attitudes, awareness and uses of a product, is known as AAU. 26. The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding. 27. The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individuals/organisational goals is called marketing. 28. The process of using research tools to understand a market is called marketing research. 29. A persuading communication between the Companys representative and a prospective buyer lies under the class of personal selling. 30. The development of marketing mix to influence a customers perceptions of a brand is called positioning. 31. When a marketer persuades a person/group of prospective buyers, the communication is termed as promotion. [ Read More...
Posted on: Thu, 10 Jul 2014 10:21:54 +0000
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