A large share of the small-business population depends on repeat customers. Twelve (12) percent of small-business owners indicate virtually all customers are repeat customers while another 35 percent say most are repeat. Forty-five (45) percent report their customer base is mixed between repeat and non-repeat customers. Repeat customers are prized because they are easier to attract than developing new ones (according to three in four small employers) and are cheaper to retain than to newly acquire (according to seven in 10 small employers). belobu
Posted on: Thu, 06 Jun 2013 02:00:47 +0000
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