A message that need to get out there and be read. These ads are nothing but a public lube jobs and I dont mean your vehicles! Please go to link for the full article. OTTAWA — The federal government had to dip into a senior bureaucrat‘s special reserve fund for a cash advance before it could launch a $9.5 million advertising campaign that responded to criticism about Finance Minister Jim Flaherty’s 2012 budget, says an internal government memorandum. Natural Resources Canada‘s deputy minister Serge Dupont approved the $4-million cash advance for the advertising in July 2012, according to the memo obtained by Postmedia News through access to information legislation. The memo said that the Privy Council Office approved increasing the ad campaign’s budget by $4 million one month earlier, on June 19. But Dupont had to sign off on using his own reserve fund for the cash because, according to the memo, the department wouldn’t have enough money to pay for the ads for a few months until Parliament approved the spending. The Privy Council Office is the central department in the federal government that supports the office of Prime Minister Stephen Harper. “The advertising campaign is designed to demonstrate the tremendous opportunity for Canada to capitalize on its resource potential, to create jobs and growth in a period of global economic uncertainty while maintaining high environmental protection standards,” said the memo to Dupont, dated July 12, 2012, from a senior official in charge of communications and marketing. “Without the $4M repayable cash advance, (the marketing division) will be unable to proceed contractually with a portion of the advertising campaign.” The ads began running after environmental groups and opposition parties criticized the 2012 budget and its supporting legislation for rewriting several Canadian conservation laws, eliminating about 3,000 environmental assessments of industrial projects and cutting hundreds of jobs related to scientific monitoring of industrial air and water pollution. The $9.5 million marketing budget included $7.5 million for commercials to run on national television, as well as $1 million for Internet advertising on search engines and other websites. Natural Resources also spent about $135,000 on polling and research to test the advertising before and after it ran. That research, conducted by Leger Marketing, initially found that Canadians felt the ads were lacking “hard” facts. o.canada/news/harper-government-used-cash-advance-to-pay-for-ads-promoting-oil-companies/
Posted on: Mon, 20 Jan 2014 23:33:09 +0000
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