A new economic study of Nielsen television ratings and birth - TopicsExpress

A new economic study of Nielsen television ratings and birth records suggests that the show, 16 and Pregnant, and its spinoffs may have prevented more than 20,000 births to teenage mothers in 2010. The paper, to be released Monday by the National Bureau of Economic Research, makes the case that the controversial but popular programs reduced the teenage birthrate by nearly 6 percent...People just don’t understand how influential media is in the lives of young people, said Sarah S. Brown, the chief executive of the National Campaign to Prevent Teen and Unplanned Pregnancy...The study also explores how 16 and Pregnant might have influenced teenagers’ behavior. For example, the two economists showed that social-media postings about contraception and Internet searches on the topic spiked sharply whenever the show was being broadcast. - The New York Times Whats your take on this study?

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