“A picture is worth a thousand words” is particularly apropos today due to the tremendous number of images of food and restaurants, both photos and videos, that are being shared online. John Moore, Social Media Administrator, B&B Hospitality, New York, NY,and blogger for SocialMediaRestaurant, estimates that one million photos of food are posted on Instagram each day. The two most popular photo-sharing networks are Instagram (owned by Facebook) and Pinterest. John advises restaurants to have accounts with both, as each has unique features and they complement each other. “Pinterest is a great place to curate a collection of photos that customers can reference when exploring your restaurant’s website. Instagram is a much more dynamic social networking channel, providing users with a mobile app to post quickly, often in the moment.”
Posted on: Wed, 02 Oct 2013 17:07:09 +0000
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