A recent eye-tracking test shows that the new right hand column - TopicsExpress

A recent eye-tracking test shows that the new right hand column ads on Facebook are significantly better at attracting and maintaining people’s attention (compared to the previous format). The new design includes larger images and fewer ads. Right hand column ads are much cheaper than News Feed ads -- because the latter is the most valuable space on Facebook and the place where people spend most of their time. ;) When you buy Facebook ads, do you include the right hand column placement as well as both desktop and mobile News Feed? #FacebookAds #FacebookMarketing

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