A team of political scientists at the University of Notre Dame in Indiana set out to explore the power of political messages in popular films, and found that they “possess the ability to change attitudes, especially on issues that are unframed by the media....” Around 300 students at Notre Dame – half of whom said they regarded themselves as conservative – were surveyed on their political views, shown a film, then questioned again. Some were asked to watch a “control” movie seen as having no underlying political leanings, while others were shown As Good As It Gets with Jack Nicholson or The Rainmaker with Matt Damon. Viewers come expecting to be entertained and are not prepared to encounter and evaluate political messages as they would during campaign advertisements or network news,” he said.
Posted on: Tue, 14 Jan 2014 17:51:04 +0000
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