AMAZING ADD youtu.be/NWF2JBb1bvM Great ads create a great emotional connection, and many times, don’t even involve a product or service. The clamor on Social media and with my friends and family in England has been, “Have you seen that Sainsbury’s Christmas ad? It’s great!” Sainsbury’s Christmas Ad is appearing in social media feeds around the world. Inspired by a true story that happened during “The Great War” (WWI) Christmas Eve in 1914, it tells the extraordinary story of the Christmas Truce when British and German Soldiers took a respite from the horrors of trench warfare and shared in a little Christmas football. Sainsbury executives wanted to tell this story with as much historical accuracy as possible as they explain in their “Making of our Christmas Ad” video. They paid attention to specific details that were mentioned in the journals and letters of those who were there, 100 years ago this year. The wanted the ad to be as authentic as possible to honor all the young men and boys who lost their lives there. To further promote the feelings of pride and gratitude, they took additional steps to support their message. Sainsbury’s reverted to a Belgian Chocolate recipe and produced packaging from the era 100 years ago. Furthermore, they will donate all the proceeds from the sales of these commemorative chocolate bars to The Royal British Legion, a charity in Britain that addressed the social and emotional necessities of current and past members of the British Armed Forces and their families. When you evoke emotions that create a good memory based on the content of your ad, you create Customer Expectations for your experience. These expectations are tied to the emotions they feel when they watch your ad.
Posted on: Fri, 14 Nov 2014 14:28:55 +0000
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