About a year ago I showed a woman who runs a chain of successful gift stores, a sample of our copywriting portfolio. In particular, a brand bio & tagline wed come up for another client who has a similar brand personality. The other day I visited the website of the said gift shop, and noticed that they had adopted the tagline Id shown her 12 months ago. They were clever enough to change one word, but the rest was exactly the same! Its flattering, but changing one word, doesnt really make it an original, customised tagline. And the substituted word made it lose its overall impact. What do you think? Is it a coincidence? Have any ethics been breached? What about the business who paid for the original tagline? Wed be interested to hear your thoughts...
Posted on: Wed, 04 Jun 2014 05:42:05 +0000
Trending Topics
Recently Viewed Topics
© 2015