According to the Baja California Secretary of Tourism, about 250,000 people a month visit Tijuana for health products and medical services, most of them Californians. Roughly 60 percent are Hispanics living in the U.S. The next largest group is people seeking alternative medical treatments, followed by “Anglo middle-income Americans” wanting high-quality yet low-cost care. It’s the last segment that Mexican government and business groups are targeting, with the hope that more multi-day medical visitors will fuel the local economy. The Baja tourism office, the Tijuana Convention and Visitors Bureau, and new medical tourism business groups in Tijuana, Mexicali, Rosarito Beach and Ensenada are working on promotional strategies. “The expectation is that medical tourism is one of the most promising sectors in Baja California,” said Patrick Osio, vice president of the Baja California Medical Tourism Association, a San Diego-based nonprofit that promotes south-of-the-border medical services to Southern Californians. “(Practitioners) just haven’t known how to promote themselves.” “You have to have all the components in place to be successful,” he said, “and consistency is a must to keep the confidence of your patients.” Welcome to Rosarito Beach: bonanovanetwork
Posted on: Wed, 31 Jul 2013 22:56:59 +0000
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