According to the recent Titan Industries Paradox Panel report, - TopicsExpress



          

According to the recent Titan Industries Paradox Panel report, rewards like international holidays and luxurious experiences motivate millennial consumers and patrons more. Kaustav Sengupta, Associate Professor, NIFT and Youth Trends analyst and one of the panelists in the Paradox Panel says “The hierarchy of need theory has changed over the years with need circle becoming more and more experiential. The millennial group now wants to put up everything that they do on social networking sites and showoff. They want to have a differentiated experience each time even in a collective group”. - Indiainfoline (indiainfoline/Markets/News/Tanishq-announces-Swiss-Escape-campaign/5701404247)
Posted on: Mon, 10 Jun 2013 11:20:22 +0000

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