Ad-mania by Insight - Marketing Conclave of IIM-Ahmedabad & Niche - The marketing Club of IIM Ahmedabad Entry#25 Institute: Indian Institute of Management Bangalore Team Name: Pirates of Marketing Topic: Social Service Organ Donation is an emotional persuasion and cannot be explained on a rational basis. There may be several cognitive beliefs linked to donating organs which could be prescribed by one’s religion and formed by an individual’s centrality. Our idea is not to dispel such strong beliefs but target the affective component in the youth and middle class segment. We use operant conditioning to give individuals a reward of being responsible for moulding another person’s life. The selection of Tennis and the middle age segment was concluded on the basis of our research that the awareness of organ donation should start early in the lifecycle where we are more prone to change vis a vis old age where our strong beliefs would have already taken the shape of values which are difficult to change. The selection of Heart and Tennis was done to prevent cluttering and the notion that it would lead to a clearer communication message. It is the process of delivering happiness to others and treating it as your own happiness. This joy cannot be measured and is subjective depending on the cultural connation. We all enjoy happy endings and our video tries to capture this subtle transformations and the impact and the difference which an individual can make https://youtube/watch?v=R4Zf_E0YBYY&feature=youtu.be
Posted on: Sat, 30 Aug 2014 04:08:10 +0000
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