Ad-mania by Insight - Marketing Conclave of IIM-Ahmedabad & Niche - The marketing Club of IIM Ahmedabad Entry#33 Institute: IMI, Bjp Kolkata NE Dist Team Name: Sustainable Wonders Topic: Mobile Application Target segment With the increase in crime rate in India, safety for women has become a major concern. With molestation and rape cases taking place every so often it became necessary for women to safeguard her-self from the menaces of society. According to data of National Crime Record mind we come-up with the idea of an App. which is effective in safe-guarding the women. Concept The Scream Alarm app is very easy to use, it is free and it is quite convenient because as compared to other similar apps which require internet connection, the app doesn’t require an internet connection. The application functions without the use of GPS .In cases when the victims lungs fail, this app plays a very high pitched scream .This feature can be accessed by clicking the ”scream” button .The generated scream is in a woman’s voice which is loud enough to be heard, is extremely helpful in deterring potential trouble makers. Storyline In this ad. we are trying to show the current scynerio of indian society, in the 1st have shown the two girls who later-on in the ad. was molestated by a couple of guys. After that we have shown the use of our app. and the help they got after the use of our app. Positioning of product compared to compititors Compared to other mobile apps for women safety ,like,TellTail,women security,bSafe Send a SOS message to save contacts like guardian etc. But after that alert being sent it takes time for people to reach at the needed place. Hence, safety becomes uncertain. Whereas, SCREEN ALARM works when your lungs fail, that is you are unable to shout. youtu.be/HScOrg64MXk
Posted on: Wed, 03 Sep 2014 07:09:35 +0000
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