Ad spend in Europe - The UK might be finding it a tough recession but we spend the most on online digital display advertising. Spending on #online #display #ads continued to gain momentum, logging higher growth than any other format, at 14.9%, and a total value of €9.2 billion ($12.27 billion). But spending on search remained greater overall, at €13.4 billion ($17.87 billion), and rose almost as much (13.0%). The UK topped the list of the most valuable digital ad markets in Western Europe, followed by Germany and France. But across Europe as a whole, the most impressive growth was seen in Russia (26.8%) and Turkey (24.3%)—where online platforms were just beginning to realize their potential for advertisers and brands. eMarketer estimates that digital ad spending in Western Europe will approach $32 billion this year; the UK is expected to account for more than one-third of that amount. - See more at: emarketer/Article/Online-Ad-Spending-Europe-Topped-27-Billion-2013/1010870/2#sthash.TqXOjYWl.dpuf
Posted on: Sun, 01 Jun 2014 19:55:54 +0000
Trending Topics
Recently Viewed Topics
© 2015