Addressing your customer pain points is never going to go out of style. To be a successful marketer, you have to be in the trenches and talk with your audience constantly to gain better marketing and PR intelligence. Understand as much as you can about your target audience, but dont rely on just demographics. Great marketing knows so much about you, youre like friends. Darrell Jursa, SVP and Partner at FleishmanHillard Jessica Gioglio, Social Media Manager at Dunkin Brands Mike Street, Digital Consultant Susan Etlinger, Industry Analyst at Altimeter Group Jen Consalvo, COO and Co-founder of Tech Cocktail Joe Pulizzi, Founder of the Content Marketing Institute Jeremiah Owyang, Chief Catalyst and Founder of Crowd Companies Andrew Grill, Global Partner, Social Business at IBM Toby Bloomberg, Founder and President of Bloomberg Marketing Mark Schaefer, Author and Marketing Consultant Watch all of the 2014 Vocus State of Marketing and PR videos here: bit.ly/SyULY3
Posted on: Mon, 30 Jun 2014 16:34:00 +0000
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