Advertising professionals are launching creative promotions to engage customers on social media. Companies may be liable for marketing initiatives that violate state and federal laws governing online promotions. Do you know the laws and regulations governing social media promotions? • Online contests and sweepstakes that fail to comply with the applicable social media site guidelines may also result in the immediate deletion of your company’s social media pages. • Deletion of social media profiles also eliminate the time and resources invested in building your valuable online presence. • Companies that institute policies for procedures for ensuring promotions comply with applicable law can mitigate serious risks. Ethan will teach you how to: • Identify regulated social media contests, sweepstakes and promotions • Understand applicable laws and social media site rules governing social media promotions • Apply applicable law to actual online contest and sweepstakes • Draft and implement contest and sweepstakes rules and procedures to ensure lawful online promotions • Implement strategies for accomplishing social media contest strategies within the confines of applicable law and site terms
Posted on: Mon, 17 Nov 2014 00:38:19 +0000
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