Agency: Opts Ideas, Client: LPL Financial Goal: Tell the - TopicsExpress

Agency: Opts Ideas, Client: LPL Financial Goal: Tell the history of the company as a way to frame the need for change. Reassure and motivate the staff to be part of the change. Make it fun and playful. Strategy: The use of a real person was important to humanize the piece, and casted her as an employee.. We decided to intentionally break the 4th wall in order to directly speak to all the employees through the piece. To keep it playful, and to help illustrate abstract concepts, we suggested the use of drawings that the talent could interact with.

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Hats off to Dr. Shekhar and AAPNA Board for another very