Alex only works at Target. Thats it. His one unique quality might be him being American teenager with a job, but that isnt what is important. Hes not very smart, but he unwittingly hacked the hormone code in our modern socio-techno experiment, something executives spend billions think-tanking, searching or grooming. It has him just as boggled. This clip from Ellen, almost pleads with him to quickly get a talent and jump on it before its too late when she discovers Alex is....unremarkable. This is the social chlorine and ammonia Americans have been mixing and huffing in ever-increasing amounts for roughly the last 80 years. Consumers have been and are paying big money to be technologically gifted and artificially stimulated, but its finally reaching critical mass. People are actually getting excited over a department store nobody, who at one point, seemed perfectly happy (or ignorant) as such. If this is what we do with fast connections and dazzling computer chips, were not just bored and ill, were self-destructive. The last three generations of moderns have also slowly bastardized what was labeled success from a humble theme of simplicity and satisfaction to a childish, impossible dream. How fast and outrageously one achieves fame and fortune matters most, and if cant be done, skip to infamy, and the last-ditch effort is imitation at any cost. All else is failure. When the life-cycle of success finally buckles and self-destructs (e.g., any child star), people have something to mourn, criticize and throw away, so the cycle can renew itself. As the new, potential profits cheer on an experimental tactic, the summary of producers, entertainment gods and our tech-advances take full, lethal aim to triumphantly save one dull & pretty teenager from something wholly unacceptable: being talentless, boring, and uncharming. At least youll always be good at bagging groceries, Alex. Justin Beiber cant even do that anymore, and the rest of us arent far behind.
Posted on: Sun, 16 Nov 2014 20:02:48 +0000
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