Allan shared this interesting article in our office today. Among other points, it says: There are a couple of lessons here, Mr. Andreoni says. For one, the more human and direct the contact between donors and recipients, the more effective the appeal. This is why we at CapDev always espouse RELATIONAL philanthropy as more effective than the transactional nature of many of these tactics that are seen especially at this time of the year. wsj/articles/how-charities-can-get-more-out-of-donors-1418598068
Posted on: Mon, 15 Dec 2014 16:59:04 +0000