Am I the only person in this province who is questioning the government spin doctors regarding the “new” (or is it the old?) Destinations BC “brand and its “tagline”? Here’s a snippet from the government press release…. “For over 30 years, our tourism destination brand – using the tagline, “Super, Natural British Columbia”– has inspired millions of people to visit BC. Our new brand puts BC’s true nature at its core, and truly injects deeper meaning and emotional resonance in the tagline, “Super, Natural British Columbia”, while continuing to build on its long-established equity.” (I’m not nearly done with this…it’s a boondoggle unfolding in real time)
Posted on: Sun, 21 Dec 2014 23:18:41 +0000