“Ambient awareness is the experience of knowing what’s going on in the lives of other people — what they’re thinking about, what they’re doing, what they’re looking at — by paying attention to the small stray status messages that people are putting online. We’re now able to stitch together these details and mental maps of what is going on in other people’s lives. It’s often misunderstood because social critics are pointing at an insignificant tweet and saying look at how trivial and silly this is, but ambient awareness happens in aggregate while you follow someone for a year or two, and that’s when these insignificant tweets add up to give us meaning. We use these tools over a long period of time and we develop a deep sense of the intellectual and emotional lives of the people we care about.”
Posted on: Thu, 26 Sep 2013 08:28:57 +0000
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