Among the “Top 10 Pet Trends of 2013” is growing consumer demand for pet food made in the U.S. that is all natural and organic. In response to the demand, according to Pets Weekly, “Even the big names in pet food are making a move to natural pet foods.” One of those big names is Hill’s, a major industry player that came out with a new brand called Ideal Balance, which carries the slogan “natural ingredients perfectly balanced.” Pets Weekly seems to put Hill’s Ideal Balance side-by-side with smaller standard bearers of the natural pet food market. A comparison of the ingredients in the Hill’s brand vs. products made by smaller, quality-focused pet food companies reveals who is using truly natural, organic ingredients. There’s also the crucially important matter of raw ingredient sourcing and processing, and in that arena, the smaller producers also win hands down. As more big industry players enter the natural, organic pet food category, the more vigilant pet owners must become about reading product labels and understanding the significance of, for example, human grade ingredients in pet food.
Posted on: Tue, 27 Aug 2013 23:11:15 +0000
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