An excerpt from The #ArtofSocial Media in Harvard Business Review At its foundation, social media is simple: if you share good stuff, people will reshare it, and you’ll get more interaction and more followers. Everything else is optimization (or delusion). This article (an edited excerpt from our new book) explains what it takes to create perfect posts that will add value to the lives of your followers, build your platform, and spread your story. We advocate the most aggressive sharing practices on social media, so buckle your seat belt, and put on your helmet.
Posted on: Sat, 06 Dec 2014 11:45:32 +0000
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