An excerpt from an ASMP white paper: Photographers price their work based on the creative and production needs of each project, in combination with the specific use of the images. It is true: The exact same image can cost different amounts based on what is needed by different kinds of clients. Consider, for instance, a photograph of a coffee cup in a nice setting with a book and some flowers. One-time editorial rights in a regional magazine would cost significantly less than a nationally run ad for a large coffee house chain. The creative and production requirements for the assignment are identical, but the use is dramatically different. It would be pretty likely that, for the same image, the editorial use is billed at a fraction of the advertising rate. The use is the primary factor in determining the fee.
Posted on: Sun, 11 Aug 2013 19:07:54 +0000
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