An interesting excerpt: The old methods don’t work anymore. Awareness and presence are no longer enough for modern brands. Customers want engagement, and traditional-marketing mediums simply dont foster these results. The mere fact that marketers are debating whether you are actually more likely to survive a plane crash than click on a banner ad is as telling as any statistic out there. ow.ly/Awzym
Posted on: Wed, 20 Aug 2014 13:00:55 +0000
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