And this is why Terms and Conditions are always important. Facebook altered the tone of the users news feed to highlight either positive or negative posts from their friends, which were seen on their news feed. They then monitored the users response, to see whether their friends attitude had an impact on their own. Facebook were able to carry out the experiment because all users have to tick a box agreeing to their terms and conditions. These include internal operations, including troubleshooting, data analysis, testing, research and service improvement. In the study, the authors point out that they stayed within the remit of the agreement by using a machine to pick out positive and negative posts, meaning no user data containing personal information was actually viewed by human researchers.
Posted on: Sat, 28 Jun 2014 17:43:05 +0000
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