Anthony Pettis inks sponsorship deal with Reebok UFC lightweight champion Anthony Pettis is the newest member of the Reebok family. Pettis confirmed the deal to MMAFighting on Monday. The young titleholder will now join fellow mixed martial artists Johny Hendricks and Rampage Jackson as fighters to secure sponsorships with the blue-chip sneaker and apparel company. Its cool that they chose me, Pettis said. Im sure they had a lot of guys they couldve chose from and they wanted to choose me. For me, its an amazing opportunity. I definitely worked hard to be where Im at right now and its cool to see it all unfold, see the brands that are recognizing mixed martial arts like that. News of the deal comes less than a week after Pettis announced another sponsorship with the General Mills cereal brand Wheaties, which has historically featured popular athletes on its boxes. Pettis will be the first mixed martial artist to be highlighted by the company. The new guy whos running Wheaties, a younger guy, hes a fan of martial arts, Pettis said. Theres a couple different sports that are a part of this and theyre trying to somehow get the fans involved in voting for who they want to see on a Wheaties box, and they chose mixed martial arts as one of the sports. It just shows you how big the sport is getting. I mean, Jordan was on a Wheaties box, Muhammad Ali. Its crazy to know that theyre going to recognize a fighter, a UFC guy. Its big for the sport, thats what Im excited about. This sport has grown so much, and for me, its cool to see how big its getting. Pettis (17-2) is currently riding a four-fight win streak capped by his title-winning first-round armbar over Benson Henderson, which captured the Milwaukee native the UFC lightweight championship. He is expected to coach the upcoming season of The Ultimate Fighter, which will crown a new UFC womens strawweight champion, then defend his title against former Strikeforce champion Gilbert Melendez in early December. mmafighting/2014/6/30/5856504/anthony-pettis-inks-sponsorship-deal-with-reebok
Posted on: Mon, 30 Jun 2014 17:29:15 +0000
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