Any business owner should pay very close attention to this story. Just saw on my news feed Weird Al Yankovics new album will be released this week and will be entering Billboard at the #1 position. Weird Al was does not currently have a record deal with a label, and the record company for this album provided no monetary support for this campaign. He embarked on one of the most brilliant marketing campaigns ever seen, utilizing new technology, various Web platforms, and social media. He released one video a day, over eight days, using platforms ranging from YouTube to Funny or Die. He created enormous buzz each day. Perhaps the most interesting point of this story, at least for me, is that Weird Al was hyper cognizant of the power that Web content and social media presence have in todays marketplace. If your business, and I would extrapolate it to political candidates as well, doesnt pay attention to this story and learn from it, be prepared to lose to those businesses which do. m.nydailynews/entertainment/music/weird-al-mandatory-fun-takes-top-charts-article-1.1876326
Posted on: Wed, 23 Jul 2014 11:18:27 +0000
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