Apparently Budweiser is trying to capture a piece of that - TopicsExpress



          

Apparently Budweiser is trying to capture a piece of that all-important younger demographic. I get the need to establish brand loyalty in that age group, but why alienate your current customers, and dump a familiar and beloved symbol, the Clydesdales? I hope the RARA are not influential in ABs decision to do this. slate/blogs/moneybox/2014/11/24/budweiser_sales_decline_americans_now_drink_more_craft_beer_than_bud.html
Posted on: Mon, 24 Nov 2014 20:38:49 +0000

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