Apparently the art isnt the only thing being looked at in Museums these days….In addition to what we volunteer by visiting websites and completing surveys, many museums are learning more about us through a new form of data mining technology: digital beacons. These small wireless transmitters, now at the Los Angeles County Museum of Art and the Guggenheim, for example, can track how fast visitors move through the galleries and which pieces draw the greatest crowds. The Polish developers of the Estimote digital beacon call their product a “super small computer,” one compatible with all major smart devices and energy efficient. The pastel-colored, irregularly faceted carapace also makes the Estimote uniquely recognizable, a design improbably incorporating the organic and the high tech. The beacons work through a combination of Bluetooth signals and cloud-based data storage. Suddenly made aware of their “innovation deficit,” museums find themselves rushing to hire data analysts and IT departments to crunch numbers and troubleshoot servers.
Posted on: Wed, 14 Jan 2015 19:02:33 +0000
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