Apple CEO Tim Cook recommends the book called, Competing Against Time to colleagues. The books description on Amazon provides insight into Apples strategy. Here are some quotes: Today, time is the cutting edge. In fact, as a strategic weapon, … time is the equivalent of money, productivity, quality, even innovation. In this path-breaking book based upon ten years of research, the authors argue that the ways leading companies manage time—in production, in new product development, and in sales and distribution—represent the most powerful new sources of competitive advantage. … the authors describe exactly how reducing elapsed time can make the critical difference between success and failure. Give customers what they want when they want it, or the competition will. Moreover, the authors show that by refocusing their organizations on responsiveness, companies are discovering that long-held assumptions about the behavior of costs and customers are not true: Costs do not increase when lead times are reduced; they decline. Costs do not increase with greater investment in quality; they decrease. Costs do not go up when product variety is increased and response time is decreased; they go down.
Posted on: Wed, 13 Nov 2013 19:23:45 +0000
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