Apple Set To Do Real Damage To Oblivious Mid-Range Smartphone - TopicsExpress

Apple Set To Do Real Damage To Oblivious Mid-Range Smartphone Vendors The acceleration in smartphone price erosion that set in during 2013 has already caused major headaches for companies like HTC, BlackBerry and Nokia. But much worse is to come when Apple launches its first mid-market device this fall. Many second-tier vendors are particularly vulnerable now because they have just priced their new autumn models ambitiously, expecting strong demand for $400 models. Instead, the market is bifurcating - Apple and Samsung still have traction in the $600-plus category, while vendors like ZTE, Micromax, Huawaei and Karbonn are getting triple digit growth rates for their sub-$200 smartphones. onforb.es/13hCaPR #Tech #Technology #News #Updates #Like #Follow #Comment

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