Arbys wants you -- and Pepsi -- to know its really sorry that it forgot to feature the soft drink in two of its own ads this year. The roast beef chains deal with the soda brand requires Arbys to promote the drink in its own advertising. But by the time Pepsi (politely) reminded the fast food restaurants executives earlier this fall, Arbys had already finished all of the years creative, reports The Wall Street Journal. So, Arbys and agency Fallon made this awesomely simple, self-referential spot, owning up to the mistake with a close-up of a sweaty pint of Pepsi and a voiceover from actor Ving Rhames feigning humbled indignation. The ad reportedly will only air in Minneapolis, New York and Los Angeles.
Posted on: Tue, 02 Dec 2014 21:17:19 +0000
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