Are you a Broadcaster? Scratching your head and thinking about tools to increase your revenue? Lets do some math , but first some important data: Televisions 30-second ad commercial units costs keep climbing -- now nearly three years in a row. In the fourth quarter of 2013, the average cost per 30-second commercial grew 5% -- to $122,734 from $116,699 in the fourth quarter of 2012, according to analysis from media agency TargetCast tcm, utilizing data from SQADs NetCosts service. Now we know that the standard half-hour of television contains 22 minutes of program and 8 minutes of commercials - 6 minutes for national advertising and 2 minutes for local..... which means that in average we will watch between 12 and 16 minutes of commercials and promos per hour. As a Broadcaster you would certainly love to have the revenue of one extra minute (2 30-sec spots) every hour... Well thats no longer a possibility .... Thats reality and it is here! Today! CIS is bringing Cinnafilm Tachyon Wormhole to Latin America for the first time. Wormhole is powered by Wohlers Radiant Grid Engine and allows to extend (or shorten) video, audio, and closed captions up to 10% without affecting integrity of the digital file. CIS Group integrates and distributes the solution in Florida and Latin America, and exclusively in Brazil. CIS integrated Wormhole will allow you to evolve media transformation from being a cost of doing business into a source of revenue generation ! CIS will unveil Wormhole at EXPO SET 2014 in Sao Paulo.
Posted on: Sat, 23 Aug 2014 14:43:26 +0000