Are you a bull rider? You bet you are, and you only have 8 seconds before you get bucked out of your prospective customers mind. Only 8 seconds, but theres something you can do about it to make the desired connections with your target audience. Theres a major change taking place in the marketplace, and many marketers at every level are not keeping up with the current trends. The only thing you need to understand is that your focus has to become dedicated to your customer, from the first blip on your radar, to the many years after they became a loyal advocate of your company. Thanks for watching the video. Im Bivin Howell, founder of Everyday A Logo, and Im here to help you capture and manage the attention of your prospects and customers. The media marketplace is cluttered with information, and the attention span of consumers of all ages has just dropped down to a measly 8 seconds. Thats ridiculous! I recently wrote an article that referenced a statistic that found that once, not too long ago, we had an encouraging 15 seconds to capture a prospects mind, before they decided to tune us out and tune in to the next perceived best thing. Now, that number has dropped nearly in half within a couple of years, and who knows whats in store for us as marketers in the near future. With the growing number of people buying and consistently using mobile devices, and the proliferation of produced content being distributed from both consumers and companies, through online media channels; this shouldnt come as a surprise to any of us. The question is, what are you doing to adapt to the changes in consumer behavior? Are you writing blog articles, are you connected to social media networks, are you investing in optimization or paid search advertising strategies? Without a doubt, youll need an integrated marketing plan, with actionable strategies, and a long-term commitment to consistently deliver relevant, valuable as well as measurable content to your target audience. Youll also need to invest in a reliable process to manage your leads in a timely and effective manner, and ensure youre not missing out on any new business opportunities. There is a huge disparity with professionals being able to nurture leads adequately through the sales process successfully. Even if you think its impossible to capture the attention of the mobile consumer, you have tools within your reach to make better connections with your prospects and loyal customers. As long as youre selling products and services, you are a bull rider. Are you ready to capture your customers attention for a lifetime? Bivin Howell Your Trusted Advisor Everyday A Logo Designing Your Marketing Mindset™ everydayalogo/start-here.html A digital agency that specializes in brand strategy, internet marketing, and lead generation for independent professionals and small business firms. youtu.be/mhTkmMVOEqk
Posted on: Sun, 28 Sep 2014 23:57:50 +0000
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