Are you simple or complex, conventional or experimental, practical - TopicsExpress

Are you simple or complex, conventional or experimental, practical or imaginative? Defining who you are and who you are not is crucial to building a successful brand. Whether you are designing, writing, directing, building, or planning, a simple set of adjectives can be your North Star, guiding difficult decisions through the process. Despite the importance, deciding on just a few terms to describe the complexities of an organization can be like finding a needle in a haystack. This is why they created a simple tool we call The Brand Deck. https://kickstarter/projects/simplescott/the-brand-deck?ref=popular

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