Article about #shakeology, I think this sums it up pretty good: Picky Practices Produce Premier Product One evening, when admitted veggie-hater Carl Daikeler, also Team Beachbody’s Co-Founder, Chairman and CEO, was having dinner, his nutrition-expert wife Isabelle told him: “You eat like a second grader.” Daikeler owned his poor eating habits. But the self-described pizza-and-burger guy just doesn’t like vegetables. So he challenged his wife. “You’re the nutrition and formulation expert,” he recalls saying. “Why don’t you create something that will give me the nutrition I need?” At first Isabelle refused. She had gone through that process for other companies, developing highly nutritious meal replacements packed with superfood ingredients. But then the accountants got involved, insisting that the cost was too high and the margin too low. But she was now married to a company’s top decision-maker, and he assured her that she should go for it. He encouraged her, promising that he wouldn’t let cost undermine the objective of delivering on the promise of creating “the healthiest meal of the day” for Carl himself. Isabelle built a team that included Darin Olien, who BusinessWeek called “Superfood Man,” to develop a formula for a shake that includes 70 of the world’s most nutrition-dense foods. The shake, now available only through Team Beachbody Coaches, is called Shakeology. At first glance, it seems a little pricy at $130 for a month’s supply. But Daikeler says it’s worth every penny—especially considering the host of superfoods and healthy ingredients in every serving. “I have hardly missed a day with that shake in three and a half years,” he says. “The few times I have missed, I feel the difference. That’s saying a lot for a guy who has never eaten cauliflower.” Apparently, a lot of people agree with him. The shake generated almost $200 million in revenue in 2012. Shakeology
Posted on: Fri, 27 Sep 2013 21:32:45 +0000
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