Aruba Networks built a global reputation providing smart, powerful mobile networks with a customer-centered approach. But by the fall of 2013, the company’s brand no longer fully reflected its business proposition. More than hardware-based networks, Aruba offers integrated, software-enabled solutions to optimize mobile network capability. For end users—from doctors accessing electronic health records for patients in distress, to football fans using smartphones to find the shortest line for hot dogs—that meant more seamless mobile experiences with optimal efficiency, security, and control. To articulate this story internally and share it with the world, Aruba turned to Liquid to guide a comprehensive company rebrand and new messaging strategy.
Posted on: Tue, 10 Jun 2014 20:14:43 +0000